MOOC

Acquire knowledge, technical skills and competencies in international business management under the new models of business management, digital marketing and new technologies.

Analyze the impact of management models derived from the application of the most modern information or communication technologies.

To know how to manage companies by applying the most advanced and dynamic models, such as those of the digital era.

Integrate within the internationalization strategy of traditional companies the key elements of the digital economy, contributing to the modernization of companies and their international competitiveness.

Understand and interpret innovation and change in management models, adapting the company to the new realities offered by new technologies.