{"id":10147,"date":"2021-01-07T11:36:51","date_gmt":"2021-01-07T10:36:51","guid":{"rendered":"https:\/\/www.agrosmartglobal.eu\/?page_id=10147"},"modified":"2023-04-10T14:01:12","modified_gmt":"2023-04-10T12:01:12","slug":"project","status":"publish","type":"page","link":"https:\/\/www.agrosmartglobal.eu\/en\/project\/","title":{"rendered":"Project"},"content":{"rendered":"<p>[vc_row][vc_column]    <div class=\"container \">\n      [vc_column_text]<\/p>\n    <h2 class=\"section-title \">PRESENTATION<\/h2>\n\n<p class=\"p1\"><span class=\"s2\">AGROSMARTglobal<\/span><span class=\"s3\"> is a European Project co-financed by the <\/span><span class=\"s2\">Interreg Sudoe 2014-2020 Program, within the Prioritary Axis 2: Promoting the competitiveness and internationalization of the SMEs of Southwest Europe (SUDOE space).<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\"><i>Its main objective is to consolidate the space for interconnection, interaction and competitiveness of the Southwest-European agrifood-cooperatives through the development of advanced support processes, tolos and services that facilitate positioning, promotion and intelligent international expansi\u00f3n via digital marketing strategies that rely on inter-company cooperation. <\/i><\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">The <\/span><span class=\"s4\">AGROSMARTglobal<span class=\"Apple-converted-space\">\u00a0 <\/span>Project \u00abSpace for the competitiveness, promotion and intelligent international expansi\u00f3n of agrifood-cooperatives in the rural Southwest-Europe area\u00bb covers 10 regions of the Southwest Europe area (Galicia, Castilla-La Mancha, the Basque Country and La Rioja &#8211; Spain, Nouvelle-Aquitaine &#8211; France and Norte, Algarve, Centro, Lisboa and Alentejo &#8211; Portugal)<\/span><span class=\"s2\"> and aims to alleviate the disadvantages of rural areas and to favour their development and economic cohesion. The project will pursue these goals through the generation of capacities and the search for more efficient and effective transnational solutions to support the agri-food cooperatives in their specific needs in order to improve competitiveness by way of the creation and consolidation of networks and services to support internationalization. <\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">The project\u2019s kickoff took place in Santiago de Compostela (Galicia \u2013 Spain) on October 29, 2019. <\/span><\/p>\n<p class=\"text-center\"><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=BMkVXVm0w4I\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/placeholder-video.png\" alt=\"\" \/><\/a><\/p>\n<p>[\/vc_column_text]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column]    <div class=\"container \">\n      [vc_column_text]<\/p>\n    <h2 class=\"section-title text-center margin-bottom-60\">SPECIFIC OBJECTIVES<\/h2>\n\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"wow fadeInUp\">\n<p><img loading=\"lazy\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2016\/12\/1-1.png\" alt=\"\" width=\"128\" height=\"128\" \/><\/p>\n<p style=\"text-align: center;\">Support the digital internationalization of the Soutwest-European agri-food cooperatives, taking benefit of the advantages offered by new technologies and the evaluation of electronic commerce at an international level.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"wow fadeInUp\" data-wow-delay=\"0.3s\">\n<p><img loading=\"lazy\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2016\/12\/2-1.png\" alt=\"\" width=\"128\" height=\"128\" \/><\/p>\n<p style=\"text-align: center;\">Promote the positioning of the agri-food products of the Southwest-European cooperatives in the international market, relying on their endogenous nature and quality and protecting products under Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels, as well as organic products on the Internet.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"wow fadeInUp\" data-wow-delay=\"0.6s\">\n<p><img loading=\"lazy\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2016\/12\/3-1.png\" alt=\"\" width=\"128\" height=\"128\" \/><\/p>\n<p style=\"text-align: center;\">Strengthen the association of the Soutwest-European cooperative tissue and the creation of alliances with professionals in the destination market in order to facilitate international promotion and expansion via inter-company cooperation and networking.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row][vc_column]    <div class=\"container \">\n      [vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n    <h2 class=\"section-title text-center\">BUDGET<\/h2>\n\n<p style=\"text-align: center;\">The AGROSMARTglobal project has a total budget of \u20ac 1.591.122,10 \u20ac and is 75% co-financed by the European Regional Development Fund (ERDF).<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div>    <h2 class=\"section-title text-center\">PROJECT DURATION<\/h2>\n    <div class=\"duracion-proyecto\">\n      <div class=\"numero-meses\">0<\/div>\n      <div class=\"info-meses\">\n        <div class=\"palabra-meses\">MONTHS<\/div>\n        <div class=\"frase-meses\">from October 1, 2019 to March 31, 2023.<br><\/div>\n      <\/div>\n    <\/div>\n    <script>\n      jQuery(function($){\n        $('.numero-meses').appear();\n        var numero_meses_cargado = 0;\n        \n        $('.numero-meses').on('appear', function(event, $all_appeared_elements) {\n          if(!numero_meses_cargado){\n            numero_meses_cargado = 1;\n            $('.numero-meses').animateNumber({ number: 42 }, 1000);\n          }\n        });       \n      });\n    <\/script>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column]    <div class=\"container \">\n      [vc_column_text]<\/p>\n    <h2 class=\"section-title \">ACTIVITIES AND EXPECTED RESULTS<\/h2>\n\n<p><b>1. Analysis of the adaptative capacity and the capacity of differentiation of the agri-food cooperatives of the Southwest Europe space in the current international market.<\/b><\/p>\n<ul>\n<li>Identification of intrinsic elements of Southwest Europe cooperative agri-food products and actions <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/protection-of-ig-online\/\">to protect and support the GIs and ecological products<\/a> of cooperatives on the Internet.<\/li>\n<li>Definition of strategies for the digital internationalization of these products in two target markets (China and the USA).<\/li>\n<li>Creation of a transnational work network that provides information, knowledge and adapted ideas, for the benefit of Southwest Europe agri-food cooperatives.<\/li>\n<li>Establishment of basis for a <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/collective-mark\/\">collective brand<\/a> of agricultural cooperatives from Southwest Europe.<\/li>\n<li>Definition of measures to protect and promote GIs and green specifications in digital markets.<\/li>\n<li>Application of market intelligence to define the best strategy for introducing the products of agri-food cooperatives in the markets.<\/li>\n<\/ul>\n<p><b>2. Creation of support services for the digital internationalization andthe development of business models for smart commercialization.<\/b><\/p>\n<ul>\n<li>Design and implementation of support services for digital internationalization (<a href=\"https:\/\/www.agrosmartglobal.eu\/en\/guide-for-digital-internationalization\/\">technical consulting<\/a> and <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/internacionalisation\/\">pilot projects<\/a>) aimed at agri-food cooperatives in Southwest Europe.<\/li>\n<li>Consolidation and optimization of the AGROSMARTcoop web portal, with new content in the AgroLab and the Virtual Intercooperation Community.<\/li>\n<li>Consolidation and provision of new content to ICT tools designed to promote learning about digital marketing and internationalization.<\/li>\n<li>Implementation of technical consulting services on digital internationalization and on access to international digital markets.<\/li>\n<li>Implementation of comprehensive digital internationalization services focused on China and the USA through the B2B marketplace, with the identification of new opportunities for agri-food cooperatives in Southwest Europe.<\/li>\n<\/ul>\n<p><b>3. Actions to boost knowledge in digital marketing and promote inter-cooperation for smart internationalization.<\/b><\/p>\n<ul>\n<li>Results: Design and execution of a joint <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/mooc\/\">training program<\/a>.<\/li>\n<li>Carrying out awareness-raising and networking actions on the thematic areas of the project, as well as developing joint actions for the international promotion of cooperative agri-food products and the creation of strategic alliances.<\/li>\n<li>An innovative joint training program about international digital markets, trade negotiation techniques and digital communication aimed at the agri-food cooperative sector.<\/li>\n<li>Creation of a favourable framework for inter-company cooperation to promote global strategic alliances , smart marketing and internationalization projects.<\/li>\n<li>Promotion of the quality of cooperatives&#8217; products and services, together with the endogenous nature of their resources as a source of differentiation.<\/li>\n<li>Guarantee of the continuity and reproducibility of the activities, products and results of the project<\/li>\n<\/ul>\n<p>[\/vc_column_text]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row][vc_column]    <div class=\"container \">\n      [vc_column_text]<\/p>\n<p>    <h2 class=\"section-title \">PROJECT PRODUCTS<\/h2>\n They will mainly benefit the agri-food cooperatives of the SUDOE space and will consist of:<\/p>\n<ul>\n<li>Joint Strategic Plan for the digital internationalization of small and medium agricultural cooperatives in the SUDOE territory<\/li>\n<li>Technical consultancy for digital internationalization<\/li>\n<li>Pilot projects regarding Digital internationalization<\/li>\n<li>Joint education and training program in digital internationalization<\/li>\n<li>Joint campaign for the promotion and international positioning of the products of agri-food cooperatives<\/li>\n<\/ul>\n<p>[\/vc_column_text]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column]    <div class=\"container \">\n      [vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div><img class=\"img-responsive mb10mobile\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/01\/AGROSMARTglobal-foto-recurso-generica.png\" \/><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p>    <h2 class=\"section-title \">INNOVATIVE CHARACTER<\/h2>\n The main innovative aspect is that the project makes use of the Internet as a basis to facilitate the export of products: smart marketing. The project introduces the digital internationalization of cooperatives in the SUDOE space. It is the first project that will try to improve the conditions of internationalization and positioning of its products through the use of new technologies, while also addressing the internationalization process from a standpoint of cooperation, seen as a key resource to implement advanced support mechanisms and services, and smart international marketing strategies aimed at markets like China and the USA.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]    <\/div><!-- .container -->\n[\/vc_column][\/vc_row][vc_row el_class=&#8221;section-proyecto-socios&#8221;][vc_column][vc_column_text]<\/p>\n    <h2 class=\"section-title text-center margin-bottom-60\">PARTNERS<\/h2>\n\n<p>[\/vc_column_text]    <div class=\"container \">\n          <div class=\"cont-owl-socios\">\n      <div class=\"owl-socios\">\n            <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#agaca\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/01\/1-agaca.jpg\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#calm\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/01\/2-calm.jpg\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#konfekoop\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/01\/3-konfekoop.jpg\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#camara-rioja\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/03\/4-camara-rioja.png\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#amvos\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/01\/5-amvos.jpg\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#cooperation-agricole\">\n                \t<img class=\"img-responsive\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2021\/03\/6-coperation-agricole.png\" \/>\n                <\/a>\n            <\/div><!-- item -->\n    <div>\n                <a href=\"https:\/\/www.agrosmartglobal.eu\/en\/partners-agrosmartglobal#arepo\">\n                \t<img class=\"img-responsive\" 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el_class=&#8221;container&#8221;][vc_column_text]<\/p>\n    <h2 class=\"section-title text-center margin-bottom-30\">What do the participants say?<\/h2>\n\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=O3t1utUwhD8\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/agrosmart-ana-belen.jpg\" alt=\"\" \/><\/a><\/p>\n<h4 class=\"titulo-video\">Ana Bel\u00e9n Merch\u00e1n<\/h4>\n<p>Bodega Se\u00f1or\u00edo de La Estrella (La Rioja)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=yKs_07mjoG0\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/agrosmart-pablo-sampedro.jpg\" alt=\"\" \/><\/a><\/p>\n<h4 class=\"titulo-video\">Pablo Sampedro<\/h4>\n<p>Covila (Pa\u00eds Vasco)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=3rKhNKOOkyU\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/agrosmart-xoan-allegue.jpg\" alt=\"\" \/><\/a><\/p>\n<h4 class=\"titulo-video\">Xo\u00e1n Allegue<\/h4>\n<p>Mart\u00edn C\u00f3dax (Galicia)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=Nl9r8lL80Oo\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/agrosmart-denis-baro.jpg\" alt=\"\" \/><\/a><\/p>\n<h4 class=\"titulo-video\">Denis Baro<\/h4>\n<p>Caves de Rauzan (Nouvelle-Aquitaine)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><a class=\"video-link magnific-video\" href=\"https:\/\/www.youtube.com\/watch?v=oCdfqM4VQXM\"><img class=\"aligncenter\" src=\"https:\/\/www.agrosmartglobal.eu\/wp-content\/uploads\/2023\/01\/agrosmart-maria-da-gloria.jpg\" alt=\"\" \/><\/a><\/p>\n<h4 class=\"titulo-video\">Maria da Gloria Veiga<\/h4>\n<p>Adega Cooperativa de Favaios (Portugal)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-proyecto-socios&#8221;][vc_column][vc_column_text] [\/vc_column_text][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-gray&#8221;][vc_column el_class=&#8221;container&#8221;][vc_column_text] [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Ana Bel\u00e9n Merch\u00e1n Bodega Se\u00f1or\u00edo de La Estrella (La Rioja) [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Pablo Sampedro Covila (Pa\u00eds Vasco) [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Xo\u00e1n Allegue Mart\u00edn C\u00f3dax (Galicia) [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Denis Baro Caves de Rauzan (Nouvelle-Aquitaine) [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Maria da Gloria Veiga Adega Cooperativa de Favaios (Portugal) [&hellip;]<\/p>\n","protected":false},"author":256,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"_links":{"self":[{"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/pages\/10147"}],"collection":[{"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/comments?post=10147"}],"version-history":[{"count":17,"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/pages\/10147\/revisions"}],"predecessor-version":[{"id":24951,"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/pages\/10147\/revisions\/24951"}],"wp:attachment":[{"href":"https:\/\/www.agrosmartglobal.eu\/en\/wp-json\/wp\/v2\/media?parent=10147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}